WOOSTER- A fresh new look on McClintock Electric’s website connects the business more closely with its clients, offers detailed information in an attractive and readable format and emphasizes the company’s business philosophy.

Asked to develop a phrase “to capture its essence,” McClintock Electric President Michael McClintock came up with this: “Longevity in business doesn’t happen by accident.  It happens by treating your employees and clients with respect and honesty, coupled with quality craftsmanship and service.  It’s really that simple.”

“I really believe if you follow that basic tenet, you’ll be fine,” McClintock said.

McClintock’s welcome message emphasizes the 50-year history of McClintock Electric serving the Wayne and Holmes county area with “quality, integrity and excellent service.  The same name you trust for electrical systems has expertise in voice/data systems, security systems, fire alarm systems and necessary trenching for underground implementation.

The new website was created by Nicole Williams-Hackworth, technical department administrative assistant; and McClintock’s second cousin, Ludovic Piard, who lives in France, but was a marketing intern at the company over the summer.

“Our new home page,” Williams-Hackworth said, highlights McClintock Electric’s “three core competencies” – electrical, technologies and energy conservation.

She also emphasized a new blog she anticipates will be “of value to customers as an educational piece,” describing it as a new section in which informational articles will be posted on a monthly basis.

A “customer interface” is one emphasis of the upgrades and updates, as are phone system tutorials on key features of phone systems, with instructions that include “How to Change Date and Time” or “How to Edit Mailbox Greeting.”

“We will expect to include other systems we install,” McClintock said.

Password protected, the site allows clients to be able to receive quotes through the customer interface as well, Williams-Hackworth said.

It will expedite the ability “to rapidly turn around a quote and get it to them, McClintock said, adding, the tutorials are especially helpful “if we can’t get back to you right away” with answers to questions.

While the company website has “all the basic things” one is used to accessing on a website, the new features serve as “a very good way to further enhance what we do for our customers,” McClintock said, describing it as “more efficient, more streamlined.”


Posted in the Business Profile section of The Daily Record on Wednesday, October 22, 2014